Digital strategy
Launch more effective products and services backed by a sound digital approach that combines deep expertise and a proven process.
Design and strategy are integral to success.
We leverage a human-centered design process to uncover deep insights about your users, organisation and desired technology. Then, we use that information to build products that meet and exceed your users' expectations. We're experts in:
User Experience (UX)
User research
Usability Evaluation
Information architecture
User Interface (UI)
Interaction Design
Visual Design
Accessibility
Web Analytics
Prototyping
User Testing
Offerings that enable innovation
We focus on the potential for improvement, the end user and superior product development. Guided by a human-centered design process, we incorporate digital strategy across your business.
Design systems
Establishing design standards strengthens your brand image and promotes uniformity across your business. Look, feel and features should be consistent, creating a familiar and intuitive experience for your customers.
Referencing a single source allows employees — from designers and developers to marketing and sales — to make quicker, smarter decisions that steer the business in a unified direction.
Innovation sessions
How do you know your business is prioritising the right work? Innovation sessions provide accelerated, hands-on guidance to help your business prioritise projects that will have the most impact.
In these creative and analytical workshops, we’ll ask deep questions and offer new perspectives by reframing the business challenge. We’ll uncover what the real need is, why it’s a priority and how to address it effectively.
Expert assessments
Discover the factors that are impacting your digital interactions and impeding your business growth. We'll use design and usability testing to create an issues backlog, and work with you to prioritise the most pressing problems.
Negative user experiences degrade your brand image, turn customers away and waste business resources. Whether a mobile application is getting bad reviews or visitors aren’t converting, design plays a critical role.
Analytics quick start
Monitoring customer interactions, web traffic and pipeline conversions helps you understand who your users are and what they’re trying to accomplish. We’ll set up a host of tools that track visitors, rank content and gauge performance.
Visual dashboards report on the collected analytics to give you a holistic picture. You’ll be able to attribute meaning to data, discovering areas of opportunity, optimizing customer paths and eliminating roadblocks.
Get validation to launch with confidence.
Ease of use is increasingly important, and market saturation is intensifying competition. Superior design can differentiate your offerings to an audience with shrinking attention spans and rising expectations.
Design strategy consulting bridges the gap between expectation and reality to produce an end product that’s right on target. Validating assumptions based on real user feedback reduces risk of developing the wrong product, saving you time, money and reputation.
A diverse set of capabilities
We truly have end-to-end skills — from ideation to development. With Insight, you get a partner that has global reach, industry expertise and deep knowledge.
Credentialed and certified
Our team is Scrum-certified and experienced with the Agile framework.
Technology-agnostic
We meet your needs with the technology that makes the most sense.
Custom solutions
No two companies are the same, so our solutions are tailored to you.
Listen to your customers.
To create a company driven by insights, you need to understand your business and audience. We use a host of data, user testing and research tools to help with this.
Analytics + Data
Trends
User flows
Engagement points
Conversions
User Testing
In-person testing
Remote user testing
Screen recording
Onsite feedback
Research Tools
Card sorting
Tree testing
Surveys
A/B testing
Take your business to the cutting edge.
In the digital age, if you don’t innovate, you fall behind. See how digital strategy will keep your business sharp.